bite什么意思,take a bite什么意思

When Susanne Langmuir faces a big problem at Bite Beauty she asks herself: "What would Louis do"?

在苏珊妮 朗缪尔面临难题时，她就问自己:“路易威登会怎么做?”

Louis is Louis Vuitton, the French designer who in the late nineteenth century turned a small box-making shop into a global luxury brand.

路易威登是法国设计师，19世纪晚期，他把一个小小的造箱子的商店变成了一个全球奢侈品牌。

For Ms Langmuir, 48, "what would Louis do?" means: what’s the correct course of action that won’t compromise Bite’s original values?

48岁的朗缪尔说的“路易斯会怎么做?”的意思是:什么是正确的行动路线，不会损害Bite Beauty的基本理念?

The Bite founder says: "Not compromising for me is about knowing what the pure idea is, and finding a way to get rid of obstacles that would interfere with that."

Bite的创始人说:“对我来说，对于我们追求的纯粹理念绝不妥协，要找到一种方法来解决困难。”

Her "pure idea" was to create line of lip products made solely from all-natural, food-grade ingredients. "You are what you eat. What you put on your lips, you eat," she says.

她的“纯粹理念”就是创造出天然的、食品级的化妆品。“你吃什么决定了你是什么样的。而涂在嘴唇上的唇膏口红，你往往会吃下去”她说。

Bite Beauty was launched in 2012 in partnership with Sephora, the France-based chain of global cosmetics stores which began selling the products in its outlets. The firm also has "lip labs", where people custom-make their own lipstick.

2012年起，Bite Beauty 与丝芙兰合作而被推出，丝芙兰是总部位于法国的全球化妆品连锁店，该连锁店开始在其门店销售这些产品。丝芙兰还具备“lip labs”服务，人们可以定制自己的唇膏。

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Karen Grant, a beauty industry analyst at market research firm The NPD Group, says Sephora is a "great incubator" for small businesses. Bite’s launch was master class in getting it right, she says, praising the sleek and edgy product design.

市场研究公司的美容行业分析师卡伦·格兰特表示，丝芙兰是小型企业慢慢发展的一个平台。她说，“Bite”的推出是十分正确的，她赞扬了该产品时尚和前卫的设计。

Major cosmetics production facilities said they could not produce formulas without at least some synthetic ingredients - a deal breaker for Ms Langmuir. So she built a lipstick factory in Toronto, where the products are still handmade.

一些化妆品生产商表示，他们不愿意生产一些毫无合成材料的东西，但这违背了朗缪尔女士的原则。所以她在多伦多建立了一个口红工厂，那里的产品仍由手工制作。

Ms Langmuir, who sold Avon as a teenager and later worked as a cosmetics consultant for several companies, including Anthropologie and Urban Outfitters, had some experience creating formulas.

朗缪尔曾在十几岁时就卖掉了雅芳，后来在一些公司担任化妆品顾问，也曾有一些配方制作的经验。

Ms Langmuir says she and her 140 Bite staff are used to handling challenges.

朗缪尔女士表示，她和她的140名员工已经习惯了应对困难和挑战。

Bite was not her first entrepreneurial challenge. Almost 20 years ago, she developed an organic face oil, but it never caught on with consumers. She also launched a perfume shop that was flooded with sewage water on its first day.

Bite并不是她第一次面临创业的挑战。大约20年前，她开发了一种有机油，但没有被消费者接受。她还开过一家香水店，第一天就被淹了。

She describes herself as "a weeble-wobble" toy that bounces back after being knocked down. "There’s always another way," she says.

她把自己形容成一种玩具，它可以在被撞倒后反弹回来。“总是有另一种方式可以解决的，”她说。

The idea for Bite came from a gut feeling that there was an underserved market for all-natural cosmetics with an edgy, contemporary style.

Bite来自于她的一种直觉，她认为天然化妆品的市场不应如此，应该得到认可。

In the spring of 2013, Bite held a promotional pop up shop in a Toronto Sephora store. She was given a window space to set up lab equipment and showcase how Bite’s small batches of handmade lipsticks were made.

2013年春天，在多伦多丝芙兰的一家商店里，Bite举办了一场促销活动。她在一个小窗口建立了实验室，并展示了Bite的手工唇膏是如何制作的。

People were captivated. Three weeks later she leased a shop in the SoHo district of Manhattan to set up the inaugural Bite Lip Lab, where people could create shades on the spot, and select the finish and scent within half an hour.

大家都惊呆了。三周后，她在曼哈顿的SoHo区租了一间商店，在那里设立了“Bite lip实验室”，人们可以在那里制作口红，并在半小时内选择成品和气味。

There are now four Lip Labs in the US and Canada, and plans to open more in Los Angeles and other cities.

现在美国和加拿大有4家Lip 实验室，计划在洛杉矶和其他城市开设更多的商店。

The Lip Labs have placed Bite at the forefront of what the industry considers a growing trend - bespoke beauty - and will be "a crucial, fundamental part of our growth," Ms Langmuir says.

朗缪尔表示，“lip 实验室”已经使“Bite ”成为了行业发展趋势的最前沿，即定制，这将是里程碑的一步。

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